Each time we spend a dollar, LIBA encourages you to weigh the full value of your choices, not solely to yourselves immediately, but for the future we want for Louisville.

Why Buy Local?

TO KEEP IT WEIRD: Locally-owned businesses are one-of-a-kind enterprises that are vital to the unique character of the Louisville Metro community.

TO KEEP MORE MONEY: Independent local businesses employ an array of supporting services, circulating money in and strengthening the local economy. Dollars spent at community-based merchants create a multiplier effect. Studies have shown that for every $100 spent at a chain, $15 remains in the community while $45 remains when spent with home town businesses.

TO KEEP MORE JOBS: Local businesses are better at creating higher-paying jobs for our neighbors.

TO KEEP OUR ENVIRONMENT: Buying from a local business conserves energy and resources in the form of less fuel for transportation, less packaging, and products that you know are safe and well made, because we stand behind them.

TO KEEP GOOD KARMA: We know you, and you know us. Studies have shown that local businesses donate to community causes at more than twice the rate of chains. Local owners have a natural interest in their communities’ long-term health. Community-based businesses are essential to charitable endeavors, and their owners frequently serve on local boards and support numerous causes.

TO KEEP YOUR OPTIONS: When a fewer number of larger stores dominate a community, it is the national chains that choose what reaches customers, and options dwindle. A multiplicity of independent retailers creates great diversity of products available to shoppers.

LIBA Member Todd Antz of Keg Liquors explains the Multiplier Effect in this 40 second video:

(Thanks to ParkerLane Productions for putting this together!)