Thursday, February 4
$20 Member Ticket
New to the HopIn technology? Don't worry, we'll have a short practice session at 1:30pm Feb. 3 so you can confidently attend!
Thanks to our presenting sponsor:
The LIBA Member Summit is a fast-paced mini-conference where owners and key personnel will connect with other independent businesses, find inspiration, and get practical information to help your business survive and thrive with the power of local. We'll also elect our 2021/22 LIBA Board, and get input directly from YOU as we prepare to make plans for the coming 12 months.
It’s fun. It’s informative. It’s beneficial for your business AND Louisville’s local economy. Register today!
LUNCH VOUCHERS: We will be in touch to arrange for your lunch voucher. You'll have your choice of $10 to spend at Another Place Sandwich Shop, Khalil's, Noosh Nosh, The Table or Ziba's Bistro. (We are supporting local restaurants by buying vouchers. You'll have 30 days to use it.) Thanks to our lunch sponsor,
Keynote Speaker 12:40pm-1:10pm on the DMLO Main Stage
Butch Mosby - Full Circle
The local independent business economy continues to be vital for Louisville's long term success. Louisville West End native Butch Mosby will share his past experience and future vision to build up West Louisville and the city overall through relationships, collaboration and creative deal structures.
About Butch:: Butch Mosby was born in 1972 in Louisville, Kentucky and grew up in the West End near Algonquin Parkway. He attended Mill Creek Elementary, Barrett Traditional Middle School, and Louisville Male High School. He participated in sports since the age of 6, playing football, basketball, baseball, tennis and running track. In high school he was the class Vice President his sophomore, junior and senior years, and the quarterback of the football team. He also ran track for Male (400M) and finished 5th in the Kentucky State Championships. He earned a 4-year football scholarship to Murray State University, where he studied business management. As the starting quarterback for Murray, he broke NCAA passing records with the longest completion streak in a single game (19 in a row) and the highest completion percentage in a game (95.7%).
From college he went to Germany to play semi professionally in the GFL / EFL, where he participated in the Euro Bowl. While in Germany he stumbled into the music industry and successfully became a recording artist, signed to RCA records and hit the charts in Germany, France, Austria, Switzerland and several other European countries. His single Bang Bang went #1 in Lebanon. After a sports and entertainment career, he returned to the US and entered corporate America working in online travel as a market manager for Hotels.com and then Expedia for 7 years. In 2009, he was asked to join a start-up called Getaroom.com. He successfully played a significant role in helping Getaroom grow into a billion-dollar company before majority share was sold to a private equity group in 2018. Butch Mosby is the co founder and President of Sponsor 4 Success, an organization that exists to engage as a long-term community partner.
Sessions - Round 1 (11:40am-12:10pm)
Certification For Under Represented Entrepreneurs
If you identify as a Female, LGBTQ, Veteran, Asian, Black, Hispanic, or Native-American, you are considered a minority group. The government, state, local, private, and public organizations have established supplier diversity spend goals specific to these minority groups. CERTIFICATION is a recognition tool and a means to gain access to opportunities and to get a seat at the table. Will it benefit your business, and if so, how do you start?
Speaker Bio: Vanessa Pennoyer is the President & CEO of Go 2 Girl, LLC. Her mission is to “Influence Relationships that Inspire Change.” Pennoyer has more than 20 years of experience in sales and marketing for various industries including healthcare, architecture, food/beverage, publication, logistics and accounting. She is the wife to Bill Pennoyer, 14yrs, and a mother to 12yr old daughter Taylor, 7th Grade as well as a 20yr old son, Noah, 3rd Year at University of Cincinnati. Vanessa serves as a song leader to her church and volunteers time to many missions as well as community committees.
Diversity, Equity & Inclusion for Small Businesses 101
You support equity, diversity and inclusion. How do you assess your business where it is and where you want it to be?
Speaker Bio: Ariel Snow currently serves as the Assistant Director of Diversity & inclusion at Jefferson Community & Technical College. Originally from Lexington, KY, Ariel relocated to Louisville to pursue a Master’s Degree where she has found a passion for working in with diversity initiatives, while supporting underrepresented students through the elimination of systemic barriers. Ariel’s past student affairs history includes work with Orientation, Residence Life, Student Activities, and Diversity Education. Ariel enjoys visiting her family in Tennessee, spending time with her husband, Anthony, and creating spaces for challenging social constructs and changing oppressive cultures.
Harnessing the power of Yelp in 2021
Whether you're new to Yelp or have maintained your Yelp business page for years, this session will help you get your profile in tip-top shape, including how to use the free tools as well as new free options, such as listing COVID safety measures, new business attributes, virtual events and more. It's recommended that you claim your page (free to do) prior to this session via business.yelp.com.
Speaker Bio: Emily Hagedorn is the senior community director for Yelp in Louisville. In her role, she helps businesses with the free tools available to them via Yelp, as well as planning events (now virtual) to showcase local businesses to Yelp's group of uber-consumers and influencers and managing marketing and social media. She's been with Yelp for seven years, and when not working, she's exploring Louisville with her husband, son and pup (in COVID-safe ways of course).
LIBA 101: Get the most from your membership
Get a refresher on how to maximize your LIBA membership investment.
Speaker Bio: Jennifer Rubenstein started working for the Louisville Independent Business Alliance (LIBA) in 2008 and became Executive Director in 2011. The organization has grown from 60 to close to 900 business members in that time. LIBA is most commonly known as the group behind the KEEP LOUISVILLE WEIRD campaign and the annual Buy Local Fairs. We act as a voice for independent businesses to local government, and we work to educate the community about the social and economic benefits of buying local.
Visually telling your story and building your brand via Instagram.
Speaker Bio: Lauren Hendricks has an amazing passion for taking an interest in every individual she meets. Whether that person is a client at a+h or member of a non-profit board she serves on, Lauren is always prepared to use her marketing skills to assist others. Specializing in digital media solutions and content marketing services, Lauren has helped many businesses integrate social and digital media into their web marketing strategies. When she's not at the a+h office you can find Lauren actively involved in Louisville's community.
New Connections Networking (12:10pm-12:30pm in the Networking Area)
Meet some fellow members in 4 minute one-on-one sessions. It's fun and easy!
Revive and Refresh Break
Yoga East presents 5 minute desk yoga! Then grab a cup of coffee and get ready for our Keynote at 12:40pm (info above.)
Sessions - Round 2 (1:10pm-1:40pm)
A Seat At The Table
(Also featuring Kayla Hinrichs speaking about Louisville Water Company's Small Business Equity Program)
Is government contracting for me? You may not have traditionally thought about government/institution contracting, but even industries like landscaping, catering, graphic design, physical therapy, etc. work with the government. Find out more at this session.
Speaker Bio: Marisa Midkiff Neal launched MMN Consulting, LLC in 2012 as a 100% woman owned government contracting consulting firm in Louisville. For more than 20 years, Marisa has been involved with local, state and federal government agencies, with many of those years as with the Kentucky Cabinet for Economic Development as the program manager of the Procurement Technical Assistance Center for Kentucky where she helped companies across Kentucky win millions of dollars in government contracts. Marisa holds a BA from Stetson University, along with MPA and MBA degrees from the University of Louisville.
Diversity, Equity & Inclusion for Small Businesses 201
Research-backed actions and best practices to implement supporting initiatives related to Diversity, Equity, and Inclusion in your small business.Speaker Bio: Ariel Snow currently serves as the Assistant Director of Diversity & inclusion at Jefferson Community & Technical College. Originally from Lexington, KY, Ariel relocated to Louisville to pursue a Master’s Degree where she has found a passion for working in with diversity initiatives, while supporting underrepresented students through the elimination of systemic barriers. Ariel’s past student affairs history includes work with Orientation, Residence Life, Student Activities, and Diversity Education. Ariel enjoys visiting her family in Tennessee, spending time with her husband, Anthony, and creating spaces for challenging social constructs and changing oppressive cultures.
Analytics Insights for 2021
Developing actionable analytics to enact positive user experiences
Speaker Bio: Drake Hatfield is the President and CEO of Hatfield Media, one of the largest web development agencies in Louisville, KY. His passion for business development is only matched by his love for his wife and his two daughters. Drake's experience growing his company to a team of 40+ fulltime employees has resulted in a wide client base and expertise across multiple verticals. During this session he will share some of his techniques for analyzing web traffic, trends and content issues. The session will end with an open Q&A session.
Ramp up your ability to virtually connect, which is even more important during the pandemic.
Speaker Bio: Delene Taylor joined DMLO CPAs in 2013 as Marketing Director. She finds meaning and purpose in connecting people who are doing good things, facilitating important conversations and sharing resources, promoting the social enterprise movement in Kentucky, and working with early stage entrepreneurs, particularly in providing affordable solutions bundling the benefits of cloud-based accounting applications with the trusted services of a CPA-level business advisor.
How will my independent business stay thriving when I move on to other things?
Speaker Bio: Roy Messing has spent his professional career assisting local businesses accomplish their goals in his role as a lender, financial advisor, and an exit planning advisor. The past ten years he has directed Kent State’s Ohio Employee Ownership Center outreach efforts in business succession planning, employee ownership, and cooperative development.
Restore and Recharge Break
Louisville Salt Cave presents a 5 minute meditation. Then grab a cup of coffee and get ready for our Board Elections
LIBA BOARD ELECTIONS
Meet our 6 candidates and vote on the slate. You can find the candidates and their applications to serve here.
State of the Weird/LIBA's Year In Review (2:05pm-2:15pm on the DMLO Main Stage)
Connect and Recommend/Discussion Sessions (2:15pm-2:30pm in the Sessions area)
Member Notes (2:30pm-2:45pm on the DMLO Main Stage)
The Wrap Up: From Virtual to Reality (2:45pm-3pm on the DMLO Main Stage)
This is your opportunity to go forth and be independent! We’ll wrap up the day by giving you some easy, practical ways to make all that you learned in today’s summit actionable in your business.
Lunch Vouchers Provided By
And Support From